Basic Asset Management Limited ("the Company") is a Hong Kong limited liability company licensed by the Securities and Futures Commission to conduct Type 9 regulated activity (asset management). The Company has been providing asset management services as its principal activity since its establishment.

Our Philosophy


Basic Asset Management--"Back to Basics" is our principal investment philosophy. We believe that companies with solid earnings growth will eventually be recognized and rewarded by the market, regardless of market volatility.

Our Strategy


We aim to generate above average, long-term absolute returns through stock picking utilizing bottom-up fundamental analysis. The investment strategy targets undervalued companies with visible long-term earnings growth, sound corporate governance, and regular dividend payments.

Our Team


Derek Kwong

Director, Chief Investment Officer, Greater China

  • Graduated from the University of Melbourne with a degree in Commerce, a member of CPA Australia
  • Over 20 years in the financial industry, he set up Basic Asset Management Limited in 2010, running a Greater China focused fund
  • He has gained solid fundamental equity research experience from both brokerages and fund management house including Lloyd George Management, Citigroup Asset Management and Winnington Capital
  • He has developed his strong and unique stock picking skills helping him to identify investment opportunities with more than 100% return

Alfred Li

Portfolio Manager

  • Joined Basic Asset Management in April 2019
  • Over 25 years in the financial industry, starting as a Hong Kong and China Small cap Research Analyst in Kim Eng Securities and subsequently Director, Cash Equity Sales for both BNP Paribas and Credit Suisse
  • COO in Naga Advisors HK helping the start-up of the company before joining Basic Asset Management
  • Graduated from The Imperial College, University of London with a MSc Diploma in Management, and University of Manchester Institute of Science and Technology with a Bachelor’s Degree in Electronic Engineering


Contact Us


We value your feedback and suggestions. Please contact us with your queries.

Mailing address:

Basic Asset Management Limited
Rm810 Tai Yau Building
181 Johnston Road
Wan Chai
Hong Kong


Telephone: (852) 2961 2700
Facsimile: (852) 3011 3012